Next is the High Taste Privacy Policy.

PRIVACY POLICY

Effective Date: October 2, 2026

This Privacy Policy explains how The High Taste (“High Taste,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit www.thehightaste.com, purchase Haute Pairings, place a preorder, register for an event, join an email or SMS list, communicate with us, or otherwise interact with a High Taste service that links to this Policy.

This Policy does not apply to third-party websites, marketplaces, ticketing platforms, payment providers, or other external services that maintain their own privacy policies.

1. Information We Collect

Depending on how you interact with High Taste, we may collect:

Contact Information
Such as your name, email address, telephone number, mailing address, organization, or other contact details you provide.

Order and Transaction Information
Such as products purchased, preorder information, billing and shipping details, transaction amount, payment status, order history, discounts, refunds, and limited payment-related information made available to us by the applicable payment provider.

Event Information
Such as ticket purchases, attendee names, contact information, event preferences, transfer information, check-in status, accessibility requests, and other information reasonably necessary to administer an event.

Marketing Information
Such as email or SMS enrollment, consent records, marketing preferences, opt-outs, and interaction with promotional communications.

Inquiry and Communication Information
Such as information submitted through contact forms, email, event inquiries, partnership inquiries, support requests, surveys, or other communications.

Reviews and Testimonials
Such as reviews, testimonials, comments, or feedback you voluntarily provide.

Device and Usage Information
Such as IP address, browser type, device information, referring pages, pages visited, approximate location derived from IP address, interactions with the site, and similar technical information when the relevant technologies are enabled.

We do not intentionally request sensitive personal information unless it is reasonably necessary for a specific purpose.

2. How We Use Personal Information

We may use personal information to:

  • operate and maintain the website;

  • process purchases and preorders;

  • communicate about production and fulfillment;

  • collect properly disclosed shipping charges or applicable taxes;

  • process payments and refunds;

  • fulfill and ship products;

  • administer Haute Pairings orders;

  • administer events and ticket transfers;

  • communicate important event changes;

  • respond to customer-service requests;

  • send marketing communications where permitted;

  • administer SMS programs;

  • manage private-dinner and exclusive-invitation lists;

  • prevent fraud, misuse, and security incidents;

  • understand website performance where permitted;

  • maintain accounting, tax, legal, and business records;

  • enforce applicable agreements; and

  • comply with applicable law.

We do not use personal information for materially different purposes without providing additional notice where required.

3. Haute Pairings Preorders

High Taste may retain information associated with Haute Pairings preorders for the period reasonably necessary to administer production and fulfillment.

This may include information needed to:

  • maintain the preorder;

  • communicate production or fulfillment updates;

  • confirm the customer's shipping address;

  • collect properly disclosed shipping charges;

  • collect applicable taxes where appropriate;

  • fulfill and deliver the order;

  • process support requests; and

  • maintain legally required transaction records.

Because Haute Pairings preorders may be fulfilled after the initial purchase, customers are responsible for keeping their contact and shipping information current.

4. Payments

Payments are processed through the payment provider or e-commerce platform identified in the applicable checkout flow.

High Taste does not need customers to send full payment-card numbers through ordinary email, contact forms, or direct messages.

Payment providers may provide us with transaction information reasonably necessary to administer a purchase, including:

  • customer name;

  • payment status;

  • transaction identifier;

  • amount;

  • billing or shipping details; and

  • limited payment-method information.

Payment providers process payment information under their own terms and privacy practices.

5. Purchases Through Other E-Commerce Platforms

Haute Pairings and other High Taste products may also be offered through independent e-commerce platforms or retailers.

When you purchase through another platform, that platform may independently collect and process information under its own privacy policy.

High Taste may receive information from that platform reasonably necessary to:

  • identify the order;

  • communicate with the customer;

  • fulfill the purchase;

  • provide support; or

  • maintain business records.

6. Events

High Taste may collect and use event-related information to:

  • process ticket purchases;

  • confirm attendance;

  • facilitate ticket transfers;

  • communicate event information or changes;

  • administer check-in;

  • respond to accessibility requests;

  • manage safety or operational concerns;

  • provide customer support; and

  • maintain event records.

High Taste may also work with independent venues, chefs, wineries, brands, sponsors, restaurants, vendors, or other collaborators.

Information will be shared with such parties only where reasonably necessary for the applicable event, at your direction, with appropriate notice, or as otherwise permitted by law.

7. Event Partners and Sponsors

High Taste does not automatically provide attendee email addresses, telephone numbers, or similar contact information to sponsors or collaborators for their own independent marketing.

If an event includes a separate sponsor lead-capture opportunity, giveaway, registration, or direct data collection, it should be clear when you are providing information directly to that third party.

That third party's own privacy practices may then apply.

8. Email Marketing

You may voluntarily subscribe to High Taste email communications, including:

  • exclusive invitations;

  • private dinner announcements;

  • event information;

  • product releases;

  • editorial updates;

  • promotional offers; and

  • other High Taste news.

You may unsubscribe from marketing email through the unsubscribe mechanism included in the message.

Unsubscribing from promotional email does not prevent High Taste from sending necessary transactional communications about a purchase, preorder, event, shipment, refund, or other requested service.

9. SMS Messaging

High Taste may offer optional recurring text messages concerning:

  • exclusive invitations;

  • private dinners;

  • events;

  • product releases;

  • announcements;

  • promotional offers; and

  • other High Taste updates.

Where required, SMS marketing consent is obtained separately.

Consent to receive marketing text messages is not a condition of purchasing a product, ticket, or service.

Message frequency may vary. Message and data rates may apply.

You may opt out by replying STOP to an applicable message. You may receive one final confirmation message.

Reply HELP where supported for assistance.

Text messaging opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.

Information may be disclosed to service providers as reasonably necessary to operate and support the messaging program.

10. Cookies and Similar Technologies

High Taste may use cookies, pixels, scripts, local storage, tags, and similar technologies for purposes including:

  • website operation;

  • security;

  • remembering preferences;

  • commerce functionality;

  • analytics;

  • embedded content; and

  • marketing.

Nonessential technologies are handled in accordance with applicable consent and opt-out requirements.

Additional information is available in our Cookie Policy and through the website's cookie-preference interface where available.

11. How We Disclose Personal Information

High Taste may disclose personal information to service providers or contractors that assist with functions such as:

  • website hosting;

  • e-commerce;

  • payment processing;

  • printing and production;

  • fulfillment;

  • shipping;

  • event administration;

  • email communications;

  • SMS communications;

  • analytics;

  • security;

  • customer support;

  • professional services; and

  • business operations.

We may also disclose information:

  • at your direction;

  • with your consent;

  • where reasonably necessary to provide a product, event, or service you requested;

  • to comply with law or legal process;

  • to investigate suspected fraud, abuse, or security incidents;

  • to protect our rights or the rights of others; or

  • in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

12. Sale, Sharing, and Targeted Advertising

High Taste does not state that personal information is never “sold” or “shared” under every state privacy-law definition unless our current technology configuration has been verified to support that statement.

Certain analytics or advertising technologies may constitute “sale,” “sharing,” or targeted advertising under some U.S. state privacy laws even where no money is exchanged.

Where applicable law gives you the right to opt out of such processing, High Taste will provide an appropriate opt-out method.

13. U.S. State Privacy Rights

Depending on where you live and whether the applicable law applies to High Taste, you may have rights concerning certain personal information, including the right to request:

  • confirmation of whether we process your information;

  • access to certain personal information;

  • correction of inaccurate information;

  • deletion of certain information;

  • a portable copy of certain information;

  • opt-out of certain sales or sharing;

  • opt-out of targeted advertising;

  • opt-out of certain profiling; and

  • review or appeal of certain privacy-request decisions where provided by law.

To submit an applicable privacy request, contact:

Privacy: legal [at] thehightaste [dot] com

We may need to verify your identity before completing certain requests.

Authorized agents may submit requests where permitted by applicable law and may be required to provide appropriate evidence of authority.

High Taste will not unlawfully discriminate against a consumer for exercising an applicable privacy right.

14. Global Privacy Control and Browser Signals

Where applicable law requires High Taste to recognize a qualifying universal opt-out mechanism or browser-based signal, such as Global Privacy Control, we will process that signal for the applicable opt-out rights.

Such signals do not necessarily disable strictly necessary cookies or every technology used by the website.

15. Children

High Taste's general website and offerings are not directed to children under 13.

High Taste events and experiences involving alcohol are intended for persons 21 years of age or older unless expressly stated otherwise.

We do not knowingly collect personal information from children under 13 through the website without authorization required by law.

If we learn that personal information was collected from a child in circumstances where collection was not permitted, we will take appropriate steps to address it.

16. Security

High Taste uses reasonable administrative, technical, and organizational measures designed to protect personal information appropriate to the nature of the information and our operations.

No website, transmission method, or storage system can be guaranteed to be completely secure.

We therefore do not make representations such as “100% secure.”

17. Data Retention

High Taste retains personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • administer purchases and preorders;

  • complete fulfillment;

  • administer events;

  • manage communications;

  • maintain accounting and tax records;

  • meet legal requirements;

  • resolve disputes;

  • prevent fraud;

  • enforce agreements; and

  • protect our rights.

Retention periods vary depending on the type of information and purpose.

18. Reviews and Testimonials

If you submit a review or testimonial, High Taste may ask for permission to publish it.

High Taste does not treat a private customer communication as unrestricted public promotional content merely because it was submitted to customer support.

Where a testimonial is published, it may include information you authorized for public use, such as your name, initials, title, organization, or statement.

High Taste does not knowingly publish fabricated reviews or testimonials.

19. Photography and Event Media

High Taste events may be photographed, filmed, or recorded.

General event documentation may incidentally include attendees.

If High Taste intends to use an identifiable attendee in a manner that requires separate authorization, we may request additional permission.

For significant privacy or safety concerns related to event photography, contact us before the event where reasonably possible.

20. Third-Party Websites and Services

The High Taste website may link to or embed independent services such as:

  • payment providers;

  • shipping services;

  • ticketing platforms;

  • social networks;

  • embedded media;

  • forms;

  • retail platforms; or

  • other external websites.

Those services may independently collect personal information under their own privacy policies.

High Taste is not responsible for the independent privacy practices of third parties.

21. International Visitors

High Taste is operated from the United States and currently ships physical products only within the 50 United States and the District of Columbia.

Visitors outside the United States may still be able to access the website.

Where a non-U.S. privacy law applies to particular processing, High Taste will address the applicable requirements.

The fact that a website can technically be accessed from another country does not by itself mean that every privacy law of that country applies to High Taste.

22. Do Not Send Sensitive Information Through Ordinary Channels

Please do not send the following through ordinary email, standard contact forms, or social-media messages unless we specifically provide a secure method for doing so:

  • full payment-card numbers;

  • account passwords;

  • Social Security numbers;

  • government identification numbers;

  • medical records; or

  • other highly sensitive information.

23. Changes to This Privacy Policy

High Taste may update this Privacy Policy from time to time to reflect changes in:

  • our practices;

  • website functionality;

  • services;

  • technology;

  • legal requirements; or

  • business operations.

The updated version will be posted with a revised Effective Date.

Where legally required, we will provide additional notice of material changes.

24. Contact Us

For privacy questions, requests, or legal matters:

The High Taste
Website: www.thehightaste.com
Privacy / Legal: legal [at] thehightaste [dot] com

For general website or customer-support inquiries:

Email: site [at] thehightaste [dot] com